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Rep-u-ta-tion:

The beliefs or opinions that are generally held about someone or something;
A widespread belief that someone or something has a particular habit or characteristic.

Online reputation management is the process of changing, repairing, controlling, updating, or monitoring one’s digital name, brand, company, entity, or product reputation online.

Name, character, repute, standing, stature, status, position, rank, fame, renown, esteem, eminence, prestige, image, stock, credit – no matter what we call it, the nature of “reputations” have been around as long as humans have forged relationships.

Relationships with people. Relationships with things.

We are social beings. We share knowledge. We research, communicate, consume, and communicate again. Together, we learn. We learn from our own experiences, and the experiences of others. Our social instincts dictate future decisions based on what we learn through collective knowledge.

We have a community approach to our existence. Our survival depends on it. Information sharing gives rise to an abundance of advantages in our quality of life, reduces risk, and promotes safety.

We are hard wired for informational reciprocity, and we gravitate towards the most efficient means of gathering new information. Why? Every person has hundreds of decisions to make on a daily basis. Many of our day-to-day choices are habits – choices we have become so comfortable with they become second nature, requiring little, if any thought.

New decisions require thought, and to facilitate convenience in our thought process, we seek the most readily available information or feedback from our environment, and our peers.

Today, the Internet provides the quickest access to information. Community powered content on any topic. Socially infused data and perspective about anyone, and anything. With the click of a button, we access our world.

  • News
  • Editorial
  • Blogs
  • Forums
  • Video Sites
  • Scam Reports
  • Government Sites
  • Image Sites
  • Review Sites
  • Social Platforms
  • Employment Websites
  • Profile Sites
  • School Related

  • Personal Name
  • Company or Brand Name
  • Product Names
  • Employees
  • Website Name
  • Usernames
  • Search Modifiers

  • Controlling Search Engine Results Pages (SERP’s)
  • Suppression
  • Image SEO
  • Negative SEO
  • Improving Reviews
  • Content Removals
  • Social Media Management
  • PR & Media Strategies

  • Viability
  • Nature of Control
  • Risk of Engagement
  • Opportunity
  • Decisions

  • How Do Search Engines Work?
  • What Is Their Primary Purpose
  • What Types of Content & Media Do Search Engines Index?
  • What Is Query Deserves Diversity (QDD)?
  • What Is Query Deserves Freshness (QDF)?
  • Why Is Rich Media So Important?
  • Why Do Search Engines Care About Unique & Original Resources?
  • How Do They Use Personalization In Search Results?

  • User Search Intent
  • Location Specific Searches
  • National Searches
  • Shopping & Commerce
  • Informational

  • Domain Age
  • Website Size
  • Website Technology
  • Website Content
  • Content Relevance
  • Content Quality
  • Content Uniqueness
  • Content Originality
  • Content Usefulness
  • Use of Rich Media
  • Static Quality Elements
  • Website Performance Metrics
  • Visitor Behavior (User Metrics)

  • Link Types
  • Link Authority
  • Link Relevance
  • Link Quantity
  • Referring Domain Links
  • News Links
  • Same Country Links
  • New vs. Aged Links
  • Link Velocity
  • Link Sequences
  • Link Authority Truncation
  • Link Anchor Text
  • Link Footprints
  • Link Indexing

  • Social Signal Types
  • Social Signal Weight
  • Social Profile Influence
  • Social Signal Recency
  • Social Signal Velocity

  • Verified Businesses
  • Business Listing Directories
  • Business or Brand Citations
  • Social Presence
  • Content Publishing
  • Business Reviews
  • Navigational Searches

  • Defining Verticals
  • Person vs. Brand
  • Determine User Search Intent
  • Industry Topics

  • Positive Assets
  • Neutral Assets
  • Negative Listings
  • Listing Types
  • Asset Authority
  • Asset Accessibility

  • Search Volume
  • Content Evaluations

  • Asset Creation
  • Asset Promotion
  • Campaign Results

  • Asset Accessibility Options
  • Asset Opportunities
  • Asset Liability

  • General Guidelines & Mindset
  • Creating Asset Content
  • Creating Asset Images/Videos

  • News & Press Releases
  • Social & Professional Profiles
  • Guest Editorial Content
  • Free Blogs
  • Video Platforms
  • Image Platforms
  • Review Platforms
  • Employment/Job Sites
  • Resume Sites
  • Local Groups

  • Defining Reality
  • Link Building
  • White Hat vs. Black Hat
  • NoFollow Link Attributes

  • Domain/Page Authority
  • Current Position
  • On-Page Keyword Density
  • Off-Page Anchor Text
  • Conditional Variables

  • Content Marketing Resources
  • Business Listings Resources
  • Blogging Resources
  • Guest Blogging Resources
  • Press Release Resources
  • Best Paid Press Platforms
  • Free Press Platforms
  • 61 Press Release Ideas
  • Link Acquisitions
  • Industry Influencers
  • Article Syndication
  • Article Directory Sites
  • Rich Media Sites
  • PDF/eBook Sharing Websites
  • Presentation Sharing Sites
  • Podcasts & MP3 Sharing Sites
  • Video Sharing Sites
  • Image Sharing Sites
  • Wiki Sites
  • Forum Links
  • Blog Comments
  • Tiered Linking Strategies
  • Automation Tools
  • Asset Link Reciprocity

  • Link Analysis Tools
  • Monitoring Link Sources
  • Monitoring Link Velocity
  • Monitoring Anchor Text
  • Linking Adjustments

  • Importance
  • Timing
  • Sourcing Social Signals
  • Facebook Signals
  • Twitter Signals
  • Google+ Signals
  • Pinterest Signals
  • Social Signal Automation Tools
  • Monitoring Social Signals

  • Google+ Brands
  • Configuring Asset Relationships
  • Create Business Listings
  • Maintain Active Social Presence
  • Publish Content
  • Get Business Reviews
  • Navigational Searches

  • Image Search Ranking Factors
  • Identifying Image Assets
  • Creating Image Assets
  • Promoting Image Assets

  • Monitoring Search Results
  • Monitoring On-Page Changes
  • Monitoring Off-Page Changes
  • Additional Online Reputation Tracking Tools

  • What Is Reputation Marketing?
  • Prevention
  • Ethics
  • Business Model
  • Customer Service
  • Owning Your Negatives
  • Building Credibility
  • Responding to Criticism
  • Accessibility
  • Active Listening
  • Centers of Influence
  • Empowering Others
  • Philanthropy
  • Congruency of Values & Action
  • Add Value
  • Serve An Audience
  • Reciprocate Positivity
  • Helpful Humility
  • Keep Good Company
  • Identify Weaknesses
  • Be Better

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