ORM: Online Reputation Management, Repair, Services, Tips, Marketing, Tools.

What Is Online Reputation Management?

holder

Rep-u-ta-tion:

The beliefs or opinions that are generally held about someone or something;
A widespread belief that someone or something has a particular habit or characteristic.

Online reputation management is the process of changing, repairing, controlling, updating, or monitoring one’s digital name, brand, company, entity, or product reputation online.

Name, character, repute, standing, stature, status, position, rank, fame, renown, esteem, eminence, prestige, image, stock, credit – no matter what we call it, the nature of “reputations” have been around as long as humans have forged relationships.

Relationships with people. Relationships with things.

We are social beings. We share knowledge. We research, communicate, consume, and communicate again. Together, we learn. We learn from our own experiences, and the experiences of others. Our social instincts dictate future decisions based on what we learn through collective knowledge.

We have a community approach to our existence. Our survival depends on it. Information sharing gives rise to an abundance of advantages in our quality of life, reduces risk, and promotes safety.

We are hard wired for informational reciprocity, and we gravitate towards the most efficient means of gathering new information. Why? Every person has hundreds of decisions to make on a daily basis. Many of our day-to-day choices are habits – choices we have become so comfortable with they become second nature, requiring little, if any thought.

New decisions require thought, and to facilitate convenience in our thought process, we seek the most readily available information or feedback from our environment, and our peers.

Today, the Internet provides the quickest access to information. Community powered content on any topic. Socially infused data and perspective about anyone, and anything. With the click of a button, we access our world.

I wholeheartedly invite you to click your way into the vast body of experiential truth, strategy, and untapped power to influence your online reputation, the reputation of others, and so much more.

– Tyler Collins, SEO & Digital Marketing Hands-On Strategist, Tactician, Coach.

How Do You Assess Online Reputation Damage?

Personal Name
Company or Brand Name
Product Names
Employees
Website Name
Usernames
Search Modifiers

How Do You Determine The Best Reputation Management Strategy?

Controlling Search Engine Results Pages (SERP’s)
Suppression
Image SEO
Negative SEO
Improving Reviews
Content Removals
Social Media Management
PR & Media Strategies

Can You Repair Your Reputation Through Search Engine Optimization?

Viability
Nature of Control
Risk of Engagement
Opportunity
Decisions

Is This The Era of Universal Search?

How Do Search Engines Work?
What Is Their Primary Purpose
What Types of Content & Media Do Search Engines Index?
What Is Query Deserves Diversity (QDD)?
What Is Query Deserves Freshness (QDF)?
Why Is Rich Media So Important?
Why Do Search Engines Care About Unique & Original Resources?
How Do They Use Personalization In Search Results?

Do You Understand Your SERP’s (search engine results pages)?

User Search Intent
Location Specific Searches
National Searches
Shopping & Commerce
Informational

How Does SEO Work?

What’s The Difference Between On-Page and Off-Page SEO?

What Are On-Page SEO Ranking Factors, And Which Matter?

Domain Age
Website Size
Website Technology
Website Content
Content Relevance
Content Quality
Content Uniqueness
Content Originality
Content Usefulness
Use of Rich Media
Static Quality Elements
Website Performance Metrics
Visitor Behavior (User Metrics)

What Are Off-Page SEO Ranking Factors, And Why Are They Important?

What Are Social Signal And How Do They Help Your Rankings?

Social Signal Types
Social Signal Weight
Social Profile Influence
Social Signal Recency
Social Signal Velocity

How Does Your Brand Visibility Impact Your Search Results?

Verified Businesses
Business Listing Directories
Business or Brand Citations
Social Presence
Content Publishing
Business Reviews
Navigational Searches

What’s A Surgical Approach To Online Reputation Repair?

Defining Verticals
Person vs. Brand
Determine User Search Intent
Industry Topics

How Do You Take Inventory Of Your Search Engine Reputation?

Positive Assets
Neutral Assets
Negative Listings
Listing Types
Asset Authority
Asset Accessibility

Which Battles Should You Choose?

Search Volume
Content Evaluations

How Do You Set Appropriate Goals For Your Campaign?

Asset Creation
Asset Promotion
Campaign Results

How Should You Optimize Your Existing Reputation Assets?

Asset Accessibility Options
Asset Opportunities
Asset Liability

When Creating New Content Assets, What Do You Focus On?

General Guidelines & Mindset
Creating Asset Content
Creating Asset Images/Videos

What Methods Of Optimization Are Best For Different Assets?

News & Press Releases
Social & Professional Profiles
Guest Editorial Content
Free Blogs
Video Platforms
Image Platforms
Review Platforms
Employment/Job Sites
Resume Sites
Local Groups

How Do You Create Trust & Authority For Your Reputation Properties?

Defining Reality
Link Building
White Hat vs. Black Hat
NoFollow Link Attributes

What Do You Need To Know About Linking Targets?

Domain/Page Authority
Current Position
On-Page Keyword Density
Off-Page Anchor Text
Conditional Variables

How Do You Analyze & Monitor Your Inbound Links?

Link Analysis Tools
Monitoring Link Sources
Monitoring Link Velocity
Monitoring Anchor Text
Linking Adjustments

What Are Some Ways To Create Social Media Signals?

Importance
Timing
Sourcing Social Signals
Facebook Signals
Twitter Signals
Google+ Signals
Pinterest Signals
Social Signal Automation Tools
Monitoring Social Signals

How Can You Get Brand Recognition From Search Engines?

Google+ Brands
Configuring Asset Relationships
Create Business Listings
Maintain Active Social Presence
Publish Content
Get Business Reviews
Navigational Searches

How Can You Repair Online Images For Your Name or Brand?

Image Search Ranking Factors
Identifying Image Assets
Creating Image Assets
Promoting Image Assets

What Are Some Ways To Monitor An Online Reputation Management Campaign?

Monitoring Search Results
Monitoring On-Page Changes
Monitoring Off-Page Changes
Additional Online Reputation Tracking Tools

What Are Some Best Practices For Preventing A Negative Online Reputation?

What Is Reputation Marketing?
Prevention
Ethics
Business Model
Customer Service
Owning Your Negatives
Building Credibility
Responding to Criticism
Accessibility
Active Listening
Centers of Influence
Empowering Others
Philanthropy
Congruency of Values & Action
Add Value
Serve An Audience
Reciprocate Positivity
Helpful Humility
Keep Good Company
Identify Weaknesses
Be Better

Reputation Black Box
Done For You Services
About The Author
Legal Notice